So, I just say down and started thinking about what I was going to write today. I wanted something big. A post that could change the way you do business. So, I came up with 20 places that you can market your company for FREE.
I tried to think outside of the box and stay away from free classifieds sites like craigslist.org and backpage.com
I'm not saying that these wont take work... but they are free. So, I really hope that you make use of at least some of them and manage to increase your business somehow. Don't say this blog isn't worth anything ;)
1. Message boards / forums
2. Email campaigns
3. Audio/Video postcards
4. Electronic Brochures
5. Podcasts
6. Blog
7. Content for other sites
8. Joint Ventures
9. Viral Marketing
10. Youtube videos
11. Reciprocal Link Exchanges
12. Electronic Newsletter
13. Writing Column (local paper or online ezine)
14. Article Submission (trade magazines or onine)
15. Free consultations
16. Free Seminars
17. Volunteer work
18. Radio/TV talk show guest
19. Cold calling
20. Commission only Sales people (affiliates)
Now, there are probably tons of questions running through your mind.
Things like:
How the crap am I supposed to get on a talk show?
and
What is a podcast? (haha)
Well, I've got the answers for you, but first...
This is where I ask something of you...
Post your comments and let's get some discussion going. Talk about these ideas and come up with creative solutions to spin this free publicity in your favor!
I don't even care if you post just to say they're stupid ideas.
I've got quite a few great ideas that I'll post in a while.
Monday, March 31, 2008
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1 comments:
Hey, James,
Basically, good ideas all.
The more you can posit yourself as an expert in your field, the better.
Personally, I think the only money being made in photography these days is by folks putting on their own seminars on how to make money in photography. Unfortunately, with the rise and popularity of cheaper dslr's, photography as a viable art form has devolved into the clip-art region-it's become another ho-hum commodity-or something Uncle Charlie can do cause he just bought a $500 d40. And that's good for the seminar leader, bad for the rest of us pros.
Working with a nfp can be benficial-just make sure it's one that you enjoy and whose cause you can get behind.
Thanks for your efforts.
Best of luck.
Photoman
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